Solving the Cryptocurrency trading bottleneck for Digital MintDigital Mint
A Breakthrough Solution to Revolutionize Cryptocurrency Trading
Overview - The Project Brief
DigitalMint is an American financial company specializing in trading cryptocurrency and
has the nation’s largest Bitcoin ATM service network. Founded in 2014, DigitalMint has
30 years of combined experience in capital markets, compliance, and cryptocurrencies.
Opportunity - Overcoming the
bottleneck
DigitalMint was experiencing a significant process bottleneck in facilitating large
crypto-currency trades.
This bottleneck impacted the customer experience, expanded workflow inefficiencies,
and restrained the scalability of sales.
Solution - Responsive trading
platform
DigitalMint saw a growth opportunity to reach new customers and provide better
service for over counter trading through the development of a web-based trading
platform. They discussed this problem with us, DePaul Innovation Development
Laboratory (iD Lab). We suggested some background research and overhaul of their
trading interface.
Solution 1
First, we conducted research to aid
Digital Mint in understanding customer profiles of potential cryptocurrency
purchasers.
Solution 2
Then we designed a more efficient
user interface that would appeal to both existing and potential new users of
cryptocurrencies.
Solution 3
And, finally, we developed a
responsive web application using Ruby on Rails that provided customers with
the ability to conduct trades, view market trends, and manage their accounts
effectively.
The Impact - Tech upgrade, more sales:
DigitalMint scales with larger crypto trades.
With the improved technology and enhanced interface, DigitalMint was able to demonstrate
improvements in their ability to scale their sales by allowing larger cryptocurrency
trades. They were able to provide improved customer experience by providing additional services
through efficient web design. DigitalMint plans to move the application to production.
They also took the opportunity out of this project to recruit new talent from iD Lab for
their ongoing processes.
