Solving Allstate's Insurance Liability problem for ride share drivers
Revolutionizing Rideshare Coverage with Innovation
Overview - The Project Brief
The Allstate Insurance Company, one of the largest American Corporations and a Fortune 500 company, provides insurance for a wide variety of purposes. Allstate Insurance is one of the most popular insurances in the market. Allstate offers insurance and product solutions to clients who may be working with ridesharing companies: the drivers.
Opportunity - Innovate to improve customer benefits
A dilemma often faces drivers of services such as Uber, Lyft, Via and other ridesharing services who own Allstate insurance whenever an accident happens outside of their active time. Because drivers may not always be driving for ridesharing purposes when an accident occurs, there is often confusion over who is responsible for a vehicle’s insurance.
Allstate identified an opportunity that required new solutions and fresh insights to enhance its customer benefits
Solution - Predictive analysis
Allstate Insurance and DePaul Innovation Development Laboratory (iD Lab) connected over this problem the company was having. We offered our services and suggested field research and prototyping for tackling this issue.
Solution 1
For the first steps, we conducted research and fieldwork to generate ideas for developing solutions to aid Allstate.
Solution 2
Then an iOS prototype was developed to collect mobile sensor data and digital fingerprints to analyze the data.
Solution 3
Finally, we used predictive analytics to identify when rideshare drivers are engaged in personal versus rideshare driving.
The Impact - Allstate app streamlined rideshare insurance, improved transparency.
The solution we provided aided Allstate in identifying which insurance policies could apply during an incident with a rideshare driver. The application provided Allstate more transparency to vehicle accident information and insurance policy applications.

The iOS app is in production since July 2017. Two major rideshare companies are waiting for the app to be available on the App Store.
View Next Case Study
Solving Product Profitability Challenges for Bosch
We analyzed and designed a unique, usable map-based interface to enhance visualizations for quick processing of data on several geographic levels.
DePaul iD-Lab - Home